These latter services protects the brand integrity online by delivering deeper insights into how consumers shop and choose brands. PriceSpider’s Brand Commerce Platform combines Shoppable Where-to-Buy solutions, Digital Shelf Analytics, and Minimum Advertised Price (MAP) technologies. PriceSpider’s acquisition of Hatch marks a great leap forward in the success and resilience of eCommerce by further improving the buyer’s journey and cementing future success. In order to help retailers anticipate and meet consumer demands and disruptions in unprecedented times. Additionally, Deloit states in its 2021 Retail Industry Outlook Report that supply chain resiliency requires end-to-end integration. In its US eCommerce Forecast 2021, eMarketer reports that $933 billion is spent on e-commerce in 2021 in the US. Combined with PriceSpider’s existing footprint, this acquisition creates the most expansive and efficient way to capture commerce data worldwide, including a global footprint to service clients and retailers within their local timezone and language. This network ranges from Europe to Asia and from London to Taipei. By creating a clear path to purchase across all channels, combining digital and physical store feeds, Hatch tapped into an otherwise elusive local retail partner network. Hatch’s Where-to-Buy technology and vast global retailer network have been the hallmark of its success. Hatch’s omnichannel feed, coupled with PriceSpider’s proprietary crawl technology, gives the ability to enhance customer journeys and digital shelf analytics. Through this latest acquisition, PriceSpider positions itself to serve global brands through a single, extensive global retailer network. With the rapid growth of e-commerce, brands need access to data that will help them drive more sales online. This represents close to half a billion dollars worth of purchases. In 2021, over 100 million consumers passed through the Hatch platform.
They offer live data insights on product availability, ensuring consumers of an accurate price and in-stock information. Whether it’s social media, the website, a phone, a tablet, or a computer.Ĭurrently operating in over 80 countries around the world, Hatch’s service is compatible with almost any product on any market. Furthermore, Hatch’s omnichannel solution helps consumers to buy a brand’s product from any point. This empowers a one-click shop from the brands’ website, that directs buyers to a global selection of over 2000 retailers. Where to Buy connects brands directly with retailers. Further, it offers its clients omnichannel SaaS solutions based on Where to Buy technology. It generates now an ARR of more than $10 Million. Hatch has grown from a start-up to a mature scale-up in under 10 years. And, purchase products when and where is best for them. Its network enables consumers to connect with sales channels of the world’s biggest brands. Hatch is headquartered in Amsterdam and has over 100 employees in offices in the EMEA, APAC, and CIS regions.
The combination helps brands to better understand consumer buying patterns to optimize their consumer touchpoints globally.
Together, Hatch and PriceSpider, with a presence on all continents, provide the most comprehensive commerce network and digital shelf analytics. (See the previous announcement of Icecat about the sales of its shares in Hatch). As part of this deal, Icecat and other shareholders have sold all their shares in Hatch to PriceSpider. Hatch helps brands by making their touchpoints “shoppable”. PriceSpider acquires the European omnichannel commerce solutions scale-up Hatch.
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